Exclusive Outbound for Commercial Trades

We fill your calendar with
commercial property owners
ready to buy

Done-for-you cold email outbound for commercial trades contractors. One partner per trade, per state. Targeting property owners, landlords, and facility managers at scale. Results guaranteed.

Rated 5.0 from real client reviews on
$59M
Commercial pipeline last 12 months
1 of 1
Partner per trade, per state
2 weeks
From contract to first leads

Trusted by operators across our portfolio

Catalyze Myers Astrawatt 93 Energy Energyware Greenwell Energy Voltaic Solair Sync Renewables Sol-Q Power Solar
5-star client reviews

What operators say about Fabgen

Real names. Real companies. Real outcomes.

★★★★★

"Within 60 days, we received a $2 million opportunity. Now we receive dozens of qualified warm leads and millions in sales opportunities monthly."

Mike O.Myers
★★★★★

"Unlike other lead generation companies, Alec and Fabgen have direct industry experience and know what property owners need to hear to get these complex C&I deals done. Fabgen's experience in deal origination is invaluable."

David K.93 Energy
★★★★★

"The team at FABGEN AI is nothing short of amazing — very professional and intelligent. I am beyond grateful for FABGEN AI and the rapid path to success they have created for our company."

James WellsGreenWell Energy, Inc.
★★★★★

"They asked all the right questions — very specific and clearly coming from a strong background in industry. That was truly appreciated."

Megan NewmarkCatalyze
★★★★★

"Really good work. The presentation was clean, the messaging was spot on, and it showed a clear understanding of what matters most — whether it's NOI, savings, or ESG offsets. The proof of concept was solid."

Chris WilliamsCatalyze
★★★★★

"At first I was skeptical but after this onboarding call I am sold. Fabgen knows what they are doing."

Doug D.Astrawatt Solar
Territory Exclusivity

One partner per trade, per state

When you partner with Fabgen, your competitors in your state don't get the same data, the same team, or the same playbook. We work with one HVAC contractor, one roofing contractor, one cleaning operator, one solar EPC — per state.

Once you're in, your territory is locked. We turn down deals that would compete with what you're building. Exclusivity is the differentiator most agencies refuse to offer.

Results guarantee

If we don't hit your KPIs,
we pause billing.

We commit to mutually agreed KPIs at contract. If we don't hit them in the agreed timeframe, billing pauses and we continue working at no cost until we meet them.

  • Scope-locked KPIs documented in contract
  • Quarterly review against the targets
  • Billing pause is automatic, not negotiated
  • We keep working until we hit the number
The 2026 outbound problem

Cold email got harder.
We built around it.

Google and Microsoft cracked down on bulk sending. Generic blasts land in spam. Recycled SDR scripts get blocked. Most agencies are still running playbooks that stopped working 18 months ago.

Fabgen runs on our own deliverability infrastructure with domain warming, inbox rotation, and signal-driven targeting through Clay, Plusvibe, and Instantly. Campaigns hit the inbox and the inbox owner cares enough to reply.

  • Owned sending infrastructure, not shared pools
  • Per-vertical messaging that survives spam filters
  • Real-time signal triggers via Clay enrichment
  • Airtable command center for full pipeline visibility

"$240k in closed revenue inside 4 months. 20:1 marketing ROI. Established one of our largest customer relationships to date."

Bret Walburg · Founder & CEO, Lovelight Solutions

"14.6 MW and counting in total quote value. Recurring commercial deals from repeat customers and referrals."

Colorado Commercial Solar EPC · Case study client
What we do

Two ways to grow your pipeline

Strategy, execution, or both. We meet you where you are in your GTM motion.

Industries we serve

Vertical specialists, not generalists

We've booked thousands of meetings across these spaces. The messaging, targeting, and infrastructure are tuned to each.

The Commercial Trades Playbook

Local business outbound is a different game

Standard B2B outbound assumes your buyers live on LinkedIn and sit in Apollo or ZoomInfo. For commercial roofing, HVAC, fire protection, plumbing, electrical, and cleaning, none of that is true.

Facility managers, owners, and on-site decision-makers aren't where mainstream outbound looks. We scrape commercial property data from Google Maps, enrich it through Clay, and reach the right contacts via cold email on owned infrastructure.

And we charge a base retainer plus revenue share, so we have skin in the game.

How we find the buyers others can't
  • Google Maps and Business Profile harvesting
  • Clay enrichment for verified contact data
  • Per-vertical messaging built for trades buyers
  • Owned cold email infrastructure for deliverability
  • Cycle timing to contract renewals and budgets
  • Base retainer plus rev share aligns incentives
$59M
Pipeline generated, last 12 months
14.6 MW
Quote value sourced for one client
95%+
Verified email deliverability
2 weeks
From contract to first leads
Client wins

Real outcomes, real video

Don't take our word for it. Hear it from the operators we work with.

Commercial Solar & Roofing · Steeves Solar

From cold start to consistent pipeline

Built a predictable commercial solar and roofing pipeline targeting owner-occupied commercial property owners.

3x meeting volume · $8M pipeline in 6 mo
Commercial LED · Sitler's

Energy-spend filtered outbound that converts

Targeting only properties with the operating profile to justify a retrofit. Higher conversion, faster cycles.

2.8x close rate · $3.2M pipeline
Commercial Cleaning · CitiClean

Pipeline that survived the deliverability crackdown

Owned infrastructure kept campaigns landing where they should. Recurring contracts followed.

92% inbox rate · 5x reply lift
See all case studies →
ROI Calculator

See what Fabgen could add to your pipeline

Enter your industry, deal size, and budget. Get a projected appointment volume, pipeline, and Year 1 revenue based on our actual client benchmarks.

Sample projection (Commercial HVAC)
Yearly investment
$48k
Pipeline created
$4.3M
Year 1 revenue
$521k
ROI
10.9x
How it works

From kickoff to first meeting in 3 weeks

1

Discovery & ICP

We map your ideal accounts, define decision-maker personas, and audit your current outbound stack.

2

Infrastructure Setup

Domain provisioning, mailbox warming, DNS authentication (SPF/DKIM/DMARC), Airtable command center build.

3

Launch Campaigns

Multi-touch cold email sequences with Clay-enriched personalization at scale.

4

Iterate & Scale

Reporting on reply rates, meetings booked, and pipeline value. Weekly cadence coming soon; monthly today. Optimize what works, kill what doesn't.

Ready to fix your outbound?

Book a 20-minute call. We'll review your current motion and tell you exactly where we'd start.

Book a strategy call