We have spent the last two years generating real pipeline for trades and energy businesses. We built Fabgen on a simple belief: get found, get the call, and book every job you already pay to generate.
Fabgen started by generating new-business pipeline for commercial trades and energy contractors. In two years we drove more than $59 million in commercial pipeline and earned a 5.0 client rating, because we came from the industries we served and knew what buyers needed to hear.
Then we kept seeing the same leak on the other side of the funnel. Businesses were paying to generate demand, and then losing it. Calls rang out after hours, during the rush, while crews were on a job. The lead they paid for went to whoever answered first.
So we became a full-funnel growth partner. Today Fabgen drives the demand with digital marketing and captures it with Sophia, our voice AI receptionist who answers the calls you're losing and books the job. One partner for the whole funnel, run as a sequenced 12-month plan, built for HVAC, roofing, and electrical companies and home service businesses across the trades.
Proven pipeline and ROI for trades and energy businesses nationwide, with the numbers to back it.
We are operators who lived these problems, not a software shop guessing at your business.
We prioritize long-term relationships over single transactions. It is decades, not deals.
We back Sophia with a delivery guarantee, live in 14 days or we keep working free, and measure our marketing on booked jobs and revenue, not vanity metrics.
Alec is not a software guy who decided to sell to contractors. He is a commercial and industrial solar veteran who has personally developed over 100 MW of projects. He built Fabgen to solve the exact frustrations he faced every day: bad data, wasted time, and missed opportunities.
Daniel brings a deep background in technology, systems, operations, and leadership. Detail-oriented and driven by precision, he leads the platform behind Fabgen, managing the infrastructure, integrations, and operations that let us exceed client expectations.
Tell us about your business and we will show you exactly where we would start, across marketing and Sophia.