Your Google Business Profile is the most valuable free real estate you own, and most contractors leave it half-empty. Claim it, fill every field, feed it photos and reviews, and it prints calls.
For a local buyer, your profile is the storefront window. They decide to call before they ever touch your website. And it costs you nothing but attention.
Claim and verify it. Fill every category and service like your rent depends on it. Add real photos, not stock. Keep hours honest. Post updates. Answer every review. Consistency with your site and listings is the tiebreaker.
Duplicate listings, a missing service area, zero photos, ignored reviews. Each one quietly hands rankings to the guy down the road.
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