Hire the agency that owns the whole funnel and ties every dollar to booked jobs, and treats you like a partner instead of a project. Everyone else is renting you hope by the month.
Most agencies stop at leads and take a bow. The ones worth hiring also convert them, with call handling, reviews, and a site built to book. Leads you cannot close are just expensive noise.
Ask for real case studies in your trade, and a team that knows your seasons and margins. Anyone can talk. Show me the numbers.
The best relationships are long, with clean onboarding and reporting tied to your goals. A campaign and a handshake goodbye is not a partnership. It is a fling.
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