Fabgen AI
Choosing an agency

How to choose a contractor marketing agency

By Alec Drury-Singh · 6 min read · June 5, 2026
The short answer

Hire the agency that owns the whole funnel and ties every dollar to booked jobs, and treats you like a partner instead of a project. Everyone else is renting you hope by the month.

Full funnel or fire them

Most agencies stop at leads and take a bow. The ones worth hiring also convert them, with call handling, reviews, and a site built to book. Leads you cannot close are just expensive noise.

Proof and specialization

Ask for real case studies in your trade, and a team that knows your seasons and margins. Anyone can talk. Show me the numbers.

Partner, not project

The best relationships are long, with clean onboarding and reporting tied to your goals. A campaign and a handshake goodbye is not a partnership. It is a fling.

Frequently asked questions

What should it cost?
Tie the price to the revenue it is built to generate, not a random package number.
How do I compare agencies?
Specialization, full funnel, proof, and how they report results.
One agency or several vendors?
One accountable partner beats a committee of vendors pointing fingers.

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