Roofing leads come from search, ads, reviews, and good timing. But a lead you do not answer is just a stranger who called your competitor next. Generate the demand, then actually catch it.
Rank locally and in AI answers, run Local Services Ads for that Google Guaranteed badge, keep the reviews strong. Storms make it rain leads, so be standing outside with a bucket before the clouds show up, not after.
Roofing jobs are five figures. One missed call is a mortgage payment walking out the door. Answer every call, including the after-hours ones, or hand the check to the next roofer.
You have a graveyard of estimates that never signed. A follow-up campaign to those quotes is the easiest money in your whole operation.
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