Most outbound programs fail because the strategy underneath them was wrong. We work with founders and sales leaders to define ICP, sharpen the offer, and design the playbook before a single email goes out.
"Fabgen rebuilt our ICP from the ground up. Once we had the right accounts on the list, the rest fell into place."
If you're launching a new product, entering a new segment, or watching outbound numbers slip without knowing why, strategy work comes before more activity.
New product or new market. We help you define ICP, position the offer, and design the first 90 days of motion before you spend on tools or headcount.
Your current program isn't producing. We audit infrastructure, messaging, targeting, and process to find what's broken and fix it.
You're the seller and the founder. We design a repeatable motion that doesn't depend on you doing everything, so you can hand off later.
Fixed-scope strategy engagement. Typically 4 to 6 weeks. You get a complete GTM playbook and we hand off to your internal team or roll into execution with our outbound services.
Inquire about projectsOngoing strategic involvement for teams without a dedicated head of sales or VP marketing. Monthly retainer, weekly working sessions, full strategic ownership of outbound motion.
Inquire about fractional20-minute call. Tell us where you are. We'll tell you honestly whether strategy work or execution is the right first step.
Book a strategy call