Commercial Insurance

Commercial insurance lead generation that reaches buyers at renewal

We book qualified meetings with risk managers, CFOs, and business owners at accounts where your coverage actually fits. Timed to renewal windows. Built for brokers, agencies, and specialty carriers.

"Insurance outbound is a renewal game. Fabgen finally got our messaging in front of risk managers at the right time. We won three new accounts in the first 90 days."

Commercial Insurance Broker
Why insurance outbound is hard

Buyers are locked in until they're not

Most commercial accounts stick with their incumbent broker until something forces a switch: hard market pricing, a major claim, a leadership change, or a renewal window opening.

If your outbound doesn't reach the decision-maker during one of those windows, you're invisible. If your messaging doesn't speak to the specific line of coverage you sell, you're noise.

How we deliver

Vertical-specific targeting, renewal-window timing

We segment by industry (manufacturing, construction, healthcare, professional services, etc.), enrich for carrier and renewal signals, and craft messaging per coverage line (property, GL, workers' comp, cyber, D&O, etc.).

Cold email on owned infrastructure carries the message. Sequences time follow-up to typical renewal windows for the targeted vertical.

Who we target

The decision-makers on commercial insurance

Risk Managers

The frontline buyer at mid-market and enterprise accounts. Owns vendor relationships and coverage decisions.

CFOs & Finance Leaders

At smaller and mid-market firms without a dedicated risk manager, the CFO typically owns the insurance procurement decision.

Business Owners & Founders

At SMBs and growing companies, the founder is the buyer. Direct outreach with offers tied to growth-stage risks.

Coverage lines we book meetings for

Specialty programs, hard-market lines, vertical-specific products

Fill your commercial insurance pipeline

20-minute call. Tell us your coverage lines, vertical focus, and ICP. We'll show you the targeting and messaging we'd run.

Book a strategy call